The story behind the Bay.

Emerald City and me

My story

Hello! I am AMW Equestrian, and I’ve been riding for 8 years; however, I’ve only started becoming a serious horseman since July two years ago.

I have always wanted to compete in the junior hunters and equitation, and of course, go to Maclay Finals and Junior Hunter Finals. Right now, I lease a large pony, Emerald City, in hope of going to Pony Finals, and getting a feel for some large venues.

I consider myself an entrepreneur, never being afraid to step outside the box to achieve goals, or get things done, especially when it comes to horses. Starting a business was always something I have wanted to do, but never had the opportunity. Until now.

The Bijou Bay

Before any of this came along, and before I even had a plan to start this business, I was messing around with some decorative beads I found in a bin. Little did I know at the time, but that would be the inspiration for this whole thing. Later, I was looking online and scrolling through different types of fly bonnet and bridle charms, the plastic or enamel kind. I saw those and figured out I could make something similar with beads. I made a very simplistic bead charm, without a clasp, and didn’t look at it for probably another six months.

As my equestrian career advanced, I knew I wanted to start a business to pay for all my expenses myself. But what would I sell? As if it was meant to be, the old, basic charm reappeared. Immediately I knew.

At the time, a had super small clay bead activity set to mess around with. So instead of making charms with round beads, I decided to make clay bead equestrian charms. I fell in love with the look of them. I was told by multiple people, and even thought this myself, that I should make this my business.

In the Bijou Bay logo the ‘Bay’ is not just any random horse, but is dedicated to my current pony, Emerald City, also known as ‘Ozzy’. He has given me so many opportunities I would never have without him. So naturally, when deciding a name and logo, I chose the Bijou Bay’s horse to be my bay, Ozzy.

After making some product, deciding a name and logo, I kept making more, designing more, and knew it was time. Launching.

And here we are, I present to you my completely handmade small business, and hope you love it just as much as I do.

“An idea not coupled with action will never get any bigger than the brain cell it occupied.”

- Arnold H. Glasow